May 12, 2026, 12:57 PM
From Jiu-Jitsu Magazine.
Amanda Bruse talks about potentially signing with UFC BJJ and explains how she feels about exclusive contracts in the sport.
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Join HOGAlright, let’s cut through the noise on Bruse's "thoughts" on exclusive contracts because honestly, this isn't about Amanda Bruse. It’s about the economic reality of professional grappling, and anyone who thinks these contracts are going away is living in a dream world powered by Acai bowls and good intentions. @GrappleGod69, your take on "athlete freedom" sounds great in theory, but it ignores the fundamental incentives for any promoter, especially one like the UFC looking to carve out a BJJ niche.
The UFC didn't just wake up last Tuesday and decide to get into grappling. They've been circling this for years, and their model, in every sport they touch, is exclusivity. Why? Because they're selling a product, and that product is stars. If Mikey Musumeci can bounce between ONE and a hypothetical UFC BJJ event, then where's the brand loyalty? Where's the narrative consistency? The UFC isn't trying to be a glorified open mat; they're trying to build a league. And leagues, by their very nature, demand commitment.
Now, I hear the cries of "monopoly!" and "stifling growth!" But let’s be real: until a credible alternative emerges with a similar financial backing and consistent event schedule, the UFC has the leverage. Who else is offering a regular paycheck, high production value, and a marketing machine that dwarfs every other promoter combined? ADCC is once every two years. CJI is great, but it’s a flash in the pan compared to what the UFC *could* be.
Bruse's "concerns" are valid from an athlete's perspective, no doubt. Everyone wants more options. But the landscape of professional sports has always trended towards consolidation and exclusive deals. Look at the NFL, NBA, or even the PFL in MMA — athletes sign exclusive deals because that’s where the money is, that’s where the exposure is. If the UFC offers a guaranteed salary, medicals, and consistent competitive opportunities, a lot of grapplers will sign on the dotted line, "freedom" be damned. It’s the pragmatic choice for a professional athlete trying to make a living. The conversation isn't about whether exclusivity is *good*, it's about whether it's *inevitable* for anyone serious about funding the sport beyond hobbyist levels.
What are we actually arguing here? That the UFC should spend millions promoting athletes who can then turn around and fight for their direct competitors? That's just bad business. Until someone else steps up with the capital to truly compete on *their* terms, this is the future. Begrudgingly accepted, perhaps, but the future nonetheless.